On January 19, 2025, Melania Trump introduced the $MELANIA memecoin to the cryptocurrency market. The coin quickly gained traction, with its market capitalization soaring into the tens of billions. This rapid ascent was indicative of the speculative fervor surrounding memecoins at the time.

Subsequent Decline

Despite its initial success, $MELANIA’s value began to wane shortly after its peak. By February 6, 2025, the coin had lost 90% of its value, a downturn attributed to the novelty factor wearing off and a broader market correction affecting memecoins.

As of March 12, 2025, $MELANIA’s market capitalization stands at approximately $367 million, marking a substantial decrease from its initial valuation.

Market Context

The decline of $MELANIA is not an isolated incident but part of a broader trend affecting memecoins. For instance, $TRUMP, launched by Donald Trump, also experienced a significant drop in value, with investors collectively losing $2 billion after the token’s price crashed.

This pattern underscores the inherent volatility and speculative nature of memecoins, which often lack intrinsic value and are heavily influenced by market sentiment.

The trajectory of $MELANIA—from a market capitalization exceeding $13 billion to its current valuation of $367 million—serves as a cautionary tale about the volatility of memecoins. Investors are advised to exercise due diligence and caution when engaging with such speculative assets, as rapid value fluctuations can lead to significant financial losses.